The Intensive Study SME of the University of St. Gallen is a business management training for executives from SMEs and tailored to their needs. The theoretical content of corporate management, strategic management, personnel management, etc. are deepened by lectures of successful entrepreneurs. As part of these lectures, Dr. Martin Fengler, CEO of Meteomatics AG, presents his company[. In addition to the field of activity of the St. Gallen company, the far-reaching consequences of weather information and forecasts for large parts of the value chain are discussed.