The eighth workshop of the Competence Center Digital Consumer Business (CC DCB) is held at the University of St. Gallen on November 26th and 27th, 2015. Next to the presentation of the CC DCB’s current projects and research agenda, several representatives of renowned companies address questions of digitization. In this context, the CEO of Meteomatics, Dr Martin Fengler, is talking about weather forecasts as the secret weapon to help the industry 4.0 to its breakthrough.